A proper marketing strategy is critical to your success. When done properly it provides a framework for success and answers questions like: Who should we target first? How much should we be spending on ads? And, what channels (PPC, SEO, Social, etc) should we use to drive sales?

Using the Navigate framework that's driven over $100M in revenue for early stage startups, we'll dissect how to create a tactical action plan to improve sales, launch new products, re-launch your brand, or move existing businesses into new markets.

What impact do you hope to have in the world through this company? What drives you to solve this problem for people? This is not about specific products or solutions - this is bigger than that.

We'll learn how to define a big picture vision statement that describes the future position of the company.

Let's put some numbers against that vision you just defined in the previous week. This is where you create some concrete goals and think about your KPIs (Key Performance Indicators). What data points are important to you?
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Pick the ones that matter for your business and start to establish some milestones that you expect to reach by end of year 3 and end of year 5.

What “micro-steps” need to happen to move your KPIs? Improving KPIs is a process and it starts here.
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Key transactions are the “micro-steps” that need to happen in order to create progress on your Key Performance Indicators. If “New Customers” is your KPI, what needs to happen in order to drive a new customer? You may not know all these yet, but start thinking in this way. It will help you identify new key transactions as they arise organically.

How do you solve the pain points for your customers? What is Value Matrix Messaging (and why should you care?)

We’re not here to write cutesy ad copy, we are creating messaging that directly connects your persona’s pain points with the benefits you provide. We'll introduce a framework to create the messaging that you can use on your website, brochures, ads, etc.

Being able to sell your product or service is arguably more important than the product itself.

We'll review different types of sales cycles, how they impact your business model and growth path, and then help figure out which one is right for you. If you already have a sales cycle figured out, then we'll focus on how to optimize and get the most out of the methods you're using.

Facebook, Google, SEO, Influencers, Hulu, Tiktok -- everyone is telling you they are the best choice to spend your ad dollars -- how do you know where to start? We'll outline the framework we use to evaluate which channels can be the most effective and outline what you can expect, how much you should expect to spend, and how to know when it's time to test or expand to other channels.

By this point in the bootcamp, many of you will have tried the techniques and will either have questions or you'll want to show off the results of your efforts.

This will be an open week to do a final review, answer any lingering questions, or just show us what you've accomplished!